Execution: Creative strategy and expression, Talent Management, Production Management, Media planning and buying
At the time of execution, this was our most tasking project in terms of size and the need for virality. From our collective ideas through to the last detail of execution, the agency created a fun, music video-style TVC. Talents were recruited from different walks of life through extensive research and auditions. This TVC for a top 10 Nigerian bank remains as one of the most iconic in its industry and still as ‘catchy’ as the first time it was aired.